2026 Sports Fan Engagement, Monetisation & AI Trends Survey
The pace of change in sports media has never been faster. AI is accelerating, fan expectations are changing and sponsor priorities are shifting. Drawing on insights from 675 sports media executives, this report uncovers what will shape the industry’s next moves in 2026.
Why You Need This Report:
- AI Adoption Is Soaring: 81% of execs surveyed have expanded their use of AI in the past year to gain efficiency and cut costs.
- Apps & Social Video Boom: By 2030, survey respondents anticipate that owned apps and social video platforms like YouTube and TikTok will overtake websites as primary digital fan engagement channels.
- Authenticity Gap: While 70% of respondents say sponsors now demand more digital content, over one-third struggle to find authentic ways to connect sponsors with sport.
- Sponsorship Expansion: Nearly 50% of respondents plan to grow their international sponsor portfolio, while over half are increasing investment in women’s sport sponsorships.
Discover what’s next for broadcasters, betting operators, leagues, teams, brands, agencies and digital media professionals looking to lead the change in a fast-evolving market.
Stay ahead of the curve – explore the trends shaping the future of fan engagement and revenue growth.
