Opta Content Agency

The Opta Content Agency helps brands, publishers and platforms engage fans with authentic creative, multi-language news and data-driven storytelling across every sport, competition, league and player in the global game.

Powering content for leading sports organisations, leagues and brands.

Data-driven sports content that turns casual fans into superfans across every screen, platform and partnership

Tell us your goals and we’ll craft storytelling that engages audiences and drives brand growth.

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Videos for Streaming Platforms

Sports news, highlights and original video content enhanced with Opta data delivering deeper insights, richer storytelling and more engaging viewing experiences.

Data-Led Features & Formats

From bespoke articles and studio segments to quizzes and interview questions, we turn data into storytelling that works across TV, radio, podcasts and social.

Brand Campaign Support

We help bring your campaigns to life across print, digital, social and out-of-home through custom graphics and data-driven milestones to unique story angles and social content.

Tournament Content & Coverage

Global tournament coverage powered by Opta data, technology and world-class editorial and video teams delivering multilingual news, insights and analysis.

Data-led Features

Content for Streaming Channels

Brand Campaign Support

Captivating Tournament Content

A sports content agency with unlimited access to Opta

For decades, Opta’s sports journalists, creators and statisticians have helped the biggest names in sport engage audiences through data-driven insights, compelling storytelling and premium sports experiences.

The Opta Content Agency brings that expertise together in one powerful service, combining world-class editorial, video production and creative storytelling with the industry’s most trusted, and powerful sports data engine.

From tournament coverage and player interviews to brand activations, studio content and data-led features, we help teams, leagues, media brands and betting operators create content that connects with fans, drives real engagement and results in changing fan behaviour – whatever the ambition.

Speak to our sports content strategists

Discover New Ways to Activate Sports Sponsorships

Looking for inspiration for your next sponsorship activation?

Explore how brands activate sponsorships using Opta-powered content and storytelling. Explore more than 25 Opta-powered marketing activations and discover how data-driven content helpeds brands like Mastercard, BYD, Asahi and more capture sports audiences’ attention.