Content Player Pro

Pre-match and live match data, advanced metrics and interactive visuals in one embeddable solution for sportsbooks and media platforms.

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A plug and play tool which helps you convert matchday traffic into revenue

Deployable via iFrame or API in under two weeks with zero development work. Fully customisable to match your platform’s branding.

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Turn live matches into more bets placed on your platform

Bettors leave your sportsbook to check line-ups, form and stats elsewhere. Content Player Pro stops that by combining live streaming, bet research tools and an advertising suite in one place.

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Everything bettors need to watch,
research and bet in one player

40,000+ live streams per year

Across 14+ sports from our Bet LiveStreams portfolio

Opta Interactive Overlays™

Allow users to place a bet within three clicks without
leaving the stream

Instant Highlights

Ensure bettors never miss a single key match event

Real-time trackers and stats

Continuously updating team, player and match stats
powered by Opta and RunningBall

Pre-match

Line-ups, standings, form, historical matchups and previews sit next to your markets, giving bettors context to confidently place bets.

In-play

The Same Game Multi Assistant tracks 15 key player and team metrics across hundreds of football competitions, powered by Opta and RunningBall.

Convert matchday traffic into new revenue

Built-in Advertising Suite across video, display and sponsorship inventory. Because the Content Player Pro is served inside an iFrame, ads cannot be blocked by ad blockers, guaranteeing matchday revenue from every user session. Promote popular pre-match and in-play markets, serve sponsored content and run display ads to users already watching and betting on your platform.

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How Content Player Pro helps you win

Increase dwell time

Streams, stats, line-ups and research tools all inside your sportsbook. Bettors stay longer.

Increase in-play bets

Bettors spend less time searching for information and place more bets before odds change or markets suspend.

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Turn matchday traffic into new repeat revenue

Keep fans coming back to your platform across the full match lifecycle – before, during and after games.

Turn your platform into the go-to destination for sports fans

Drive more dwell time with live results, fixtures and team coverage.

Build stronger first-party audience relationships

Create habitual live engagement during every matchday.

Unlock more monetisation opportunities

Increase the value of ad and sponsorship inventory with high-intent live audiences.

Simple to integrate. Easy to use

A user-friendly interface makes credible data easily accessible. Deploy with minimal technical lift.

Content Player Pro combines pre-match and live match data, advanced metrics and interactive visuals into one embeddable solution

Pre-match stats

Live match stats

Ad placements

Integrate additional Opta storytelling
solutions for deeper coverage

Opta Stories

Automated match previews, recaps and live updates.

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Opta Stream

Real-time, embeddable match insights and performance data.

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How Content Player Pro helps you win

Increase engagement

Keep fans interacting with live, data-rich coverage throughout the match lifecycle.

Improve retention

Turn matchday visits into loyal audiences across fixtures and competitions.

Drive revenue growth

Monetise engaged audiences through integrated ad placements and sponsorship.

CPP Bundles and Apps

Scoreboard

Holding Scoreboard - Fixture details with countdown to kick-off
Scoreboard - Live Scoreboard displaying fixture details, clock, score, scorers & assists
and match status
Commentary - Live match Commentary highlighting key incidents and events

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Live Scores, Stats and Visualisations

Turn your platform into a valuable resource with live scores and rich statistics for thousands of events. Help users make decisions in-play and track progress across matches.

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Unrivalled U.S. Sports Depth

Flexible widgets give bettors and fantasy players access to detailed performance data before a match and as the action unfolds. Clean, modular and responsive design for simple integration.