Opta Analyst

Opta Analyst is Stats Perform's award-winning sports analysis platform, where Opta's live and historical data is turned into journalism by a team of specialist editors, analysts and data storytellers.

Specialist Publisher of the Year

SJA British Sports Journalism Awards 2025

Journalism-based Website of the Year, Specialist/B2B

Future of Media Awards 2025

Cited in global publications and broadcasters with a combined monthly audience of over one billion users

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A New Standard for Data-Driven Sports Analysis

Modern sports audiences want more than scores, highlights and news reactions. They want to understand why the game unfolds the way it does, rather than simply what happened. They want to be entertained and educated.

Opta Analyst was created to meet that demand.

We combine Opta’s live and historical data with advanced metrics, predictive modelling and objective editorial expertise to make complex sports insight clear, accessible and engaging.

This is sports intelligence turned into stories that fans, publishers and broadcasters can trust.

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Built on Opta

Every article, prediction and graphic on Opta Analyst is built on Opta’s trusted data, consistent definitions, historical depth, advanced analytics and AI models.

Award-Winning, Industry-Recognised Sports Journalism

“Opta Analyst stands out for using data to genuinely explain football, turning complex analysis into something clear, engaging and actually useful for fans” – judges’ feedback from the SJA British Sports Journalism Awards.

From Predictions to Performance Analysis

Opta Analyst makes complex sports insight easier to understand and more compelling to follow, using Opta Supercomputer forecasts alongside tactical breakdowns and player trends.

Sponsorship Opportunities

Opta Analyst works with commercial partners across sponsored editorial series, prediction content, newsletter placements, advertising, social, branded features and major event packages.

Analysis Across the world’s biggest sports

From the Premier League to the NFL, the IPL to the Six Nations, Opta Analyst covers football, American football, basketball, baseball, cricket, rugby, tennis and golf — applying the same analytical approach across every sport on the site.