Opta Data Insights
Transforming Data into Compelling Sports Narratives. Award winning team of experts. Trusted by 300+ Global Clients.
The Data Insights team is the human engine behind Opta's editorial and analytical output, combining award-winning sports expertise with the world's most trusted data to create content that informs, engages and drives value for clients globally.
Covering all major global sports and competitions, and operational across every key time zone, Data Insights delivers bespoke, real-time and scalable content solutions for media, broadcasters, betting operators, clubs, leagues and brands.
Facts & Insights
Our most popular product. A versatile toolkit for media and betting clients to engage fans with unique, high-impact facts and milestones — transforming deep data into compelling hooks that drive interaction and social engagement.
Research Helpdesk & Live Support
Instant access to an award-winning team of experts who craft unique, data-led insights in real time — supporting custom editorial projects across media, betting, leagues, brands and agencies.
Custom Projects
Bespoke metrics, analysis and access to our Data Analyst team for advanced one-off solutions — from brand campaigns and historical deep dives to media appearances by Opta data experts.
Reports
Empowers broadcasters and media outlets with ready-to-air prep material, using granular Opta data to uncover narrative trends that drive high-quality sports journalism and storytelling.
0.0M+
Combined social following across Opta's X, Facebook & Instagram accounts
Fan Engagement & Social Curation
The Data Insights team powers and curates Opta's global social channels — crafting data-led content that drives engagement, conversation and fan education across the world's biggest sports.
Who We Serve
Serving 300+ global clients across sport, media and entertainment.
Media Broadcasters
Publishers & Apps
Big Tech
Clubs & Leagues
Federations
Betting Operators
Brands & Agencies
What Our Clients Say
"The extensive expertise of the Data Insights team has become indispensable for our daily research over the past 10+ years."
Sky Germany"Stats Perform is vital to our ability to tell stories on SNF, and you have been a core part of our Emmy wins."
NBC Sports (NFL)"Our partnership with Opta has ensured we do not miss a beat across all of the club's channels."
Manchester City“I can’t stress enough how awesome and helpful the Opta Data Insights team has been throughout the tennis season."
WTA"I would like to thank you for the great statistical support you provided us during the World Cup, in terms of quantity, quality and time of response”
beIN Sports“Thank you to the Opta team for the invaluable statistics you provided during the Africa Cup of Nations. Your insights greatly enhanced our analysis and coverage.”
CAF" I feel like we got some unique insights and data out to the media and am very grateful for all your efforts and quick responses."
World RugbyExplore Data Insights
