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Betting Engagement

Entertain bettors with contextual live scores, stats and insight to keep them on-site, follow the progress of their bets and help them make fast betting decisions.

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Opta’s data and tools are central to several of our core sportsbook features, supporting a more informative and content-rich experience for our users. Their integration across our product suite helps us drive engagement and differentiation, particularly through innovative, stats-led experiences.

Giannis Paraschos, Head of Sportsbook Product, Novibet
Case Study
Case Study: Newton x Opta

Newton partnered with Stats Perform to integrate Opta’s automated, AI-powered contextual insights for markets like corners, goals and both teams to score directly into their Celestial sportsbook platform, providing bettors with statistical context tailored to each market.

+31% more bets on markets featuring OptaAI contextual insights

2x larger stake size on matches enhanced with OptaAI insights

+100% increase in average odds size on enriched bet slips

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