Betting Engagement
Entertain bettors with contextual live scores, stats and insight to keep them on-site, follow the progress of their bets and help them make fast betting decisions.
Talk to an expertMaking Betting More Entertaining for Millions of Sports Fans

Drive Betting Decisions
Increase time on site, daily active users and customer loyalty

Built-In Flexibility
Delivery in the formats that suit you, including feeds, API, iFrames and widgets

Innovative Front-End Experiences
Player statistics trackers for more games, more players and more metrics
Explore Our Bet Engagement Content
Bet Engagement 2025: Features Overview
Newton partnered with Stats Perform to integrate Opta’s automated, AI-powered contextual insights for markets like corners, goals and both teams to score directly into their Celestial sportsbook platform, providing bettors with statistical context tailored to each market.
+31% more bets on markets featuring OptaAI contextual insights
2x larger stake size on matches enhanced with OptaAI insights
+100% increase in average odds size on enriched bet slips
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More Entertaining Betting, More Confident Trading
















