Opta Graphics
Create the best sports graphics in minutes, powered by live Opta data
Produce world-class visuals which combine 30 years of sports data with AI-Driven metrics to increase engagement and unlock sponsorship opportunities.
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Introducing the new Opta Graphics.
Build data-rich, dazzling graphics at scale
Creating high-quality sports graphics meant long turnarounds, production bottlenecks and compromise.
The brand new Opta Graphics changes that, giving clubs, leagues, broadcasters, creators and sportsbooks standout, data-rich visual content faster, so you can move at the speed of sport, keep audiences engaged and deliver the most compelling visual content across every channel.
The new standard for sports graphics
Turns sports fans into customers and passionate brand advocates
Create faster
Produce high-quality sports graphics and create new templates in minutes, so your team can publish faster and more.
Produce the best sports graphics
Every visual is grounded with the richness, accuracy and credibility of Opta data, ensuring your graphics say more and stand out more.
Scale across channels and moments
Adapt graphics for multiple formats, so you can deliver premium visual storytelling wherever fans are watching.
Stay on-brand
Manage brand guidelines, templates and assets in one place, so every graphic is consistent, polished and ready for every channel.
New Opta Graphics. New Outcomes
Lower production cost
Reduce reliance on manual template creation services and external design turnaround
More creative control and self-serve
Give internal teams the flexibility to create, adapt and scale graphics themselves
Better fan and sponsor engagement
Use richer, data-driven visuals to increase content performance and monetisable digital inventory
Functionality built for real customer needs
Self-serve template creation
Create your own templates in-house, without waiting on traditional production workflows. Much faster turnaround, lower production cost and far more agility.
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Brand and asset management
Upload and manage your own rules and assets, including player headshots, club badges, ensuring greater brand consistency, less manual rework, more polished creative output and stronger sponsor-ready storytelling.
Speak to an expertGraphics built on Opta data
Better sports graphics, with more depth, more credibility because they are grounded in trusted Opta data.
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Flexible publishing across channels
Adapt graphics across multiple aspect ratios and formats. Opta Graphics also supports animation and video-compatible layouts.
Speak to an expertLive and triggered graphics
Triggered graphics, live-updating graphics and widget-based score graphics that update in real time are all included. Faster reaction to live moments and stronger fan engagement.
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How our clients achieved remarkable results with Opta Graphics
Opta Graphics powers graphics creation for teams, leagues, competitions, broadcasters and more worldwide. Learn more about how they leveraged Opta Graphics and see countless examples of Opta Graphics in use today.
2+ Million Impressions in Big Bash 10, Fueling Fanbase Growth after Consecutive Winning Seasons
With Opta Live, that process is now faster, simpler and more powerful.
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Reaching 14 Million Football Fans in Indonesia with Sponsored Win Probability Content
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The campaign smashed expectations. Across Instagram, Facebook, X, Threads and Stories.
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FAQs
What is Opta Graphics?
Opta Graphics is the go-to sports data visualisation platform for organisations that need to create high-quality, branded, data-driven sports content at speed. It combines self-serve creation, deep Opta data integration and flexible publishing tools to help customers produce better sports graphics, faster and at far greater scale.
What sports are supported?
At launch, the new Opta Graphics is production-ready for Soccer, Basketball and American Football.
Can I manage my own brand assets?
Yes. Customers can upload and manage their own brand guidelines and assets, including items such as player headshots, crests and other template components. That gives teams far more control over consistency, quality and speed across every output.
Is it compatible with video and animation?
Yes. Opta Graphics supports animated graphics and video-compatible layouts, including graphics with space to embed video. That gives customers more flexibility to create richer, more modern visual storytelling across channels.
Who is it for?
Opta Graphics is built for teams, leagues, broadcasters, media organisations, betting operators, creators and brands that need scalable, engaging sports content. It is especially relevant for organisations looking to grow fan engagement, enrich live coverage, activate sponsorships, scale digital storytelling or create more dynamic in-play experiences.
Does it support self-serve template generation?
Yes. That is one of the biggest changes in Opta Graphics. Customers can create their own templates in-house rather than relying entirely on traditional template production workflows, giving them much more speed, flexibility and creative control.
Does it support live updating graphics?
Yes. The new Opta Graphics includes live-updating graphics, including score graphics that can be published as widgets and updated in real time. That makes it well suited to live sport, live coverage and in-play engagement use cases.
See how faster, smarter sports content creation can take you to the next level
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