Opta Live

Tell the live game story with low-latency data, AI-powered insights, graphics and live chat with our expert research teams.

Request a demo

Compelling Insights and Emerging Sports Storylines curated from Decades of Opta Data

Captivate viewers. Engage audiences on a deeper level with richer commentary powered by Opta data. Opta Live makes it easy to leverage real-time access to unique match data data to uncovering insights, emerging storylines and deeper analysis in seconds.

Request a demo

Spend More Time Telling Attention-grabbing Sports Stories, Less Time Finding Them

Opta Live automatically surfaces compelling insights and emerging storylines by analysing live match events against decades of historical Opta data.

Access player, team and league data instantly through a powerful live match dashboard.
Get notified of emerging trends in the game as they occur with automated insights and live play alerts.
Tap into the unrivalled expertise of Opta’s award-winning data analysts through the built-in chat feature.
Predict the game’s outcome and quantify the impact of a play with advanced analytics such as xG, Live Win Probability and Momentum.
Gain unique insight into the play with interactive data visualisations illustrating how plays develop.

Available Sports

Powered by decades of Opta data, Opta Live combines historical insights, real-time match data, AI-driven predictive metrics and rich visualisations across multiple global sports.

Football

Over 3,000 data points are captured every match, enabling deeper analysis and richer commentary that reveal unique perspectives fans won’t find anywhere else.

American Football

Quickly find player information like season records and alma maters, or go deep with Play Ranker, Drive Charts and Passing Grids.

Basketball

Breakdown gameplay and drill down into scoring runs to get information on trends and shifts in the momentum of the game that might not be visible at first glance.

Trusted by 100+ sports organisations worldwide to power insight-driven coverage

More Efficient Data Discovery and Research

Get all the insights, data, milestones, and exciting plays in one convenient play-by-play stream. No need to open multiple windows or tabs to find the information you need.

Deep Data Analysis in Easy-to-Understand Visuals

Data visualisations like heat maps, shot charts and passing grids help enhance your coverage by uncovering the hidden narrative that fans may have overlooked.

Scale Your Research Capabilities Instantly

Direct access to our Opta data experts let you ask your most specific and in-depth questions and get a response in moments.

Power Your Omni-Channel Engagement

Ready-to-share insights and facts, coupled with social media and out-of-home advertising, help capture the attention of fans on the go and extend your reach beyond the TV screen.

Case Study

University of Maryland

Before Opta Live, the University of Maryland football communications team spent hours preparing media coverage for each game searching for stats, uncovering insights and compiling reports.

With Opta Live, that process is now faster, simpler and more powerful.

Read case study

I was basically doing it all myself and having interns help me look things up online… Opta Live saves us time and gives us information I never would have thought of.

Ben Kessler, Assistant Director of Media Relations, University of Maryland

Three powerful tools in one AI-powered platform

OptaAI Studio puts Opta’s vast live sports data engine at your creators’ fingertips, enabling teams, broadcasters and publishers to turn data into compelling sports stories that engage fans and unlock new sponsorship opportunities.

Explore the full suite