Case Study: Opta AI Powers Major Uplift in Bettor Engagement for Sportsbook Platform
Background
Newton is a European sportsbook technology provider focused on using AI and machine learning to empower sports betting operators to deliver personalised, modern wagering experiences. At the heart of Newton's offering is Celestial, a next-generation online sportsbook and casino platform designed to provide users with fast, engaging, and highly contextual betting journeys.
One of Newton's key clients, a leading Romanian sportsbook, was seeking ways to increase user engagement, encourage more informed betting decisions, and drive improvements in margin and revenue.
Challenge
In a saturated and competitive Romanian sportsbook market, Newton and Winner.ro needed to:
- Improve user experience without compromising speed or simplicity
- Differentiate their platform with smart, relevant front-end content that builds user trust
- Drive measurable improvements in bettor behaviour: higher stakes, higher odds, and larger bet volumes
They recognized that giving users meaningful, context-rich statistical information at the moment of decision could play a critical role in shaping behaviour and boosting KPIs-but needed the right partner and data to bring this to life.
Solution
Newton partnered with Stats Perform to integrate Opta's automated, AI-powered contextual insights for markets like corners, goals and both teams to score, directly into the Celestial platform. They embedded relevant form data and statistics directly alongside betting markets to provide bettors with statistical context tailored to each market - and they even did it in Romanian.
Swipe through the interactive walkthrough below to see how it worked and the results it helped them achieve
This integration was designed to:
- Support bettors with actionable, easy-to-understand insights
- Encourage confidence in exploring less familiar games or longer-priced markets
- Seamlessly blend localised, editorial-style content into the betting experience
Results
After rolling out the integration with Winner.ro, Newton tracked performance across multiple key metrics-and the results were striking:
- +31% more bets on markets featuring automated OptaAI contextual insights, compared to those without
- 2x larger stake size on matches enhanced with OptaAI insights
- +100% increase in average odds size on bet slips that included selections from markets enriched by OptaAI content
These results demonstrated that adding real-time, relevant statistical context not only enhanced the betting experience but also significantly improved revenue-driving behaviours.
Conclusion
The collaboration between Newton and Stats Perform highlights the transformative impact of contextual AI-driven content in sports betting. By combining Opta's trusted data and automated insights with AI and Newton's innovative platform, the partnership delivered measurable gains in engagement, bet size, and margin-all while elevating the user experience.
As Newton expands its footprint, the integration of OptaAI automated betting insights positions them to deliver even greater value to their operator clients and bettors alike.
To learn more about OptaAI automated betting insights or Stats Perform's recently upgraded Dynamic Betting Stats API, which enables platforms and operators to also integrate contextual Opta stats alongside specific prop markets, such as player shots and fouls, visit the betting section on our website.
