Independent Testing Reveals How Watch & Bet Experiences Differ Across Leading Sportsbooks
Stats Perform asked TESTA, an independent testing company for the iGaming industry, to examine and test the Watch & Bet experience of five major sportsbooks.
The study reveals how the experience for players can vary considerably - even when the product is from the same supplier and the same sports are available.
How Watch & Bet Technology Is Used Differs Significantly Across Operators
Five global sportsbooks: bet365 (US), Betano (Brazil), Superbet (Poland), Maxbet (Romania), and Ladbrokes (UK) - all use Stats Perform's Watch & Bet technology to make in-play betting more entertaining and immersive.
However, when TESTA carried out independent testing, they found widely different implementations of Stats Perform's technology.
Bettors in some markets enjoyed seamless access to real-time stats, instant highlights or replays, and the ability to find and place bets from inside the live stream, others encountered much more limited functionality.
Understanding how the market and your competitors are using technology can help innovative operators to enhance their product and user experience.
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About TESTA
TESTA is the iGaming industry's independent crowd testing platform. They use real bettors, real devices, and local connections to evaluate how iGaming and sportsbook experiences perform in real-world conditions.
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How the Testing was Conducted
To assess the Watch & Bet experience accurately, TESTA deployed local testers in five unique markets – the United States, Brazil, Poland, Romania, and the United Kingdom.
Each tester used a mid-range mobile device on a 4G connection to replicate the conditions of a typical user, providing an objective picture of how each operator’s implementation performed under realistic conditions.
The testing focused on four key areas:
Live stream quality including load time, clarity, lag, and synchronisation
Ability to add selections to the betslip directly from the live view
Integration of live statistics within the stream
Access to in-stream highlights
Results & Comparison
Maxbet delivered the most complete Watch & Bet Experience
Across the five operators tested, Maxbet (Romania) provided the most comprehensive and consistent Watch & Bet experience. They offered all four key features and demonstrated strong execution in each area.
While other operators performed well in certain aspects, such as live streaming or statistical integration, few delivered the same level of completeness or cohesion as Maxbet.
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Unlock The Full Potential of Watch & Bet
The Watch & Bet experience has transformed in recent years - with many options now available for operators to entertain and engage their players that connect them more deeply to the live sport.
Offering limited features can reduce how long users stay on-platform, how often they interact during live events and even whether they choose your sportsbook at all.
The most succesful operators are those who orchestrate every feature together in a unified, frictionless way. Resulting in greater engagement, more frequent in-play activity, and higher customer satisfaction.
Independent testing within this study provides visibility for the global sports betting industry into how technology and features translate into the real-life in-play betting experience, and how small integration choices can have a measurable impact.
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Watch TESTA's CEO Kyle Wiltshere Present the Findings
The most immersive live streaming experience for the world’s biggest betting sports, including the following features:
Your bettors can now view live odds, add bets to their betslips and access in-depth live team and player stats – all without leaving the live stream.
Allow bettors to view real-time highlights from either a single game, or multiple live games across several leagues in a customisable playlist.
Live Match Gallery
Navigate between the live streams on your sportsbook without leaving the event page, introducing bettors to new sports and competitions they otherwise might not have discovered.
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