Less Than 100 Days Until the World Cup: Six Attention-Grabbing Opta Storytelling Formats
Easy to use (but no less powerful) Opta storytelling formats and technology that help you win the fight for fan attention at the 2026 FIFA World Cup™.

By the time you're reading this, there are fewer than 100 days to go until the FIFA World Cup 2026™
Are you ready to cover the biggest sports event on earth?
There's still time to upgrade your plans with Opta and Stats Perform. Scroll down to see how:
A Opta-powered, brandable World Cup match centre live on your platform in under a few weeks
CONTENT PLAYER PRO & OPTA STREAM
Customers who combine our Content Player Pro and Opta Stream technology are experiencing greater user dwell-time, as well as providing a much richer pre-game and in-game match centre experience.
These multi-language tools bring together the very best of Opta's pre-match and in-play data that users can't take their eyes off. With built-in monetisation features, customisation options and simple integration options - it's the ideal companion for every game and every fan.
Publish remarkable moments from every stadium, host city and day of the World Cup
OPTA CONTENT AGENCY
We're sending our experienced team of creatives, producers, videographers, interviewers and data journalists to every stadium in every host city across the three host countries.
Their mission? To capture every moment that matters so you can captivate fans. They'll have behind-the-scenes access, interviews with player and managers, ex-professionals and personalities, analysis from every game, and breaking news as it happens.
Stats-rich visual content that wins attention (and can be monetised)
opta graphics
Data-infused imagery is what stops the scroll during tournaments.
Opta Graphics enables anyone on your team to produce impactful, on-brand, stats-rich visual content at scale and with minimal effort.
Lineups, player heatmaps, shot maps, pass maps, xG race charts, player stats and so much more.
Sponsors and brands love attaching themselves to these visuals too (because fans love them), so it's content you can also effectively monetise.
Stop spending so long searching for pre-game storylines
opta live & opta search
"wow… that will save me hours in preparation."
Our powerful research and live-game companion tools: Opta Live and Opta Search will empower your team to unearth granular World Cup team and player data from Opta's archive going back to 1966 in seconds.
Viral-optimised Opta Facts with full control over where and how you publish
opta tournament preview pack
The official (and extremely popular) Opta Tournament Preview Pack gives you ready-to-use facts, storylines and talking points for every team and player. It's built to be unleashed on your social content, CRM messaging, and woven across your product experience. Spend less time researching and more time grabbing the attention of fans.
Tell deeper, attention-grabbing stories with Opta Vision: our most advanced football data
opta vision metrics
We're delighted to be announcing Opta Vision data is available for not only the FIFA World Cup 2026™, but also available for the 2022, 2018, 2014 and 2010 editions.
This deep dataset provides unparallel analysis and storytelling opportunities including:
- Line breaking passes
- Off-the-ball runs
- Pressure intensity
- Shape Analysis
- Pass Predictions
- Aggregated Fitness Data
Historical data available for previous tournaments means you can make comparisons with the players of today - with the players and teams of the past.
Elevate your tournament coverage
Whether you’re a sports broadcaster, scores app, sponsor, journalist, sportsbook, fantasy game or a creator, our Opta Content Agency, OptaAI products and Opta data feeds can provide everything you need to grow your users, revenues and profile!
Explore the product tiles for more details.

Opta Data Feeds, APIs and Widgets
Reliable, detailed sports scores, statistics and metrics, delivered at speed and integrated quickly so your service attracts more users and keeps them for longer.

OptaAI Studio
Our self-service content creation tools that help sports storytellers, marketers and producers win audiences and sponsors with authentic, captivating data-rich insights, graphics and more.

Data-led features
Insight-packed content for your articles, studio analysis, quizzes, player interviews and social media that lifts coverage from ‘meh’ to mesmerizing, at half-time, full-time, and even in the off-season.

Brand Campaign Support
Attracting sports fan attention requires authenticity, expertise, and unique ideas, especially if you’re a sponsor. We can help you tell truly unique stories that fans adore!

Captivating tournament coverage
Fresh, SEO- optimised game and player news, previews, recaps and analysis in multiple languages to enrich sportsbetting, fantasy gameplay, digital coverage, match centres, sports scores apps and much more.

Video content for FAST and more
Our video library has thousands of hours of press conferences, player and coach interviews, rights-cleared highlights*, features, tournament previews, player previews, betting previews and much more. Stats Perform’s expert video news team can even power a 24/7/365 FAST sports video news channel!

Betting Products & Services
Expert, accessible content tailored for betting to help global sportsbooks make sports betting more entertaining, and help bettors make more informed decisions, attracting and retaining users.

And much more
Looking for something different to help your tournament coverage stand out and win? We’d love to discuss with you so please get in touch and hopefully we will have an idea, product or service to help you succeed!








