AI-enabled sports media firms ‘three times as likely’ to find content commercialisation easier

Media and content is frequently cited as one of the most developed use case of AI within sport, with many organisations already benefiting from greater efficiencies and creative opportunities. Indeed, many leagues, teams, federations, as well as sponsors and broadcasters believe intelligent tech can drive engagement and unlock new revenue streams.

This argument is backed up by Stats Perform's new study, which surveyed more than 700 sports media executives from companies including NBC, the National Football League's (NFL) Denver Broncos, ESPN, City Football Group and Samsung.