Everything You Need to Know About the FIFA World Cup 2026™ and Brand New Products | ICE 2026 Re-cap
In January, Stats Perform became the first-ever official betting streaming and data distributor of the FIFA World Cup 2026™. In what's been an action-packed start to 2026, we reviewed some major initiatives that you need to know about.
From new, official data that will power more innovative, entertaining betting markets, brand-new ultra-low latency streaming technology, vibrant sports content formats to glue users to your platforms and payment technology that'll change the user experience for sportsbooks throughout the U.S.
We asked our product, marketing, content and customer success teams to summarise what they're most excited about for 2026.
Disclaimer - there's lots!
Scroll down the page to hear from the Stats Perform team.
FIFA World Cup 2026™
Bet LiveStreams
Our Director of Marketing, Alex, explains why our award-winning Bet LiveStreams will transform how sportsbooks cover and unlock magic from every FIFA World Cup match by making every stream interactive and bettable.
FIFA World Cup 2026™
Why player and team stats markets are essential for sportsbooks
Our Southern Europe Sales Manager, Andrea, summarises the remarkable response from the entire sports betting industry to our landmark partnership with FIFA.
He explains why player and team stats-bets are absolutely essential for sportsbooks to add to their product offering at this summer's World Cup.
FIFA World Cup 2026™
Publish multi-format content fans love for every World Cup match
VP of Media & Editorial, Matt Tozer reveals how his Opta Content Agency team can help sportsbooks' time-poor content and marketing teams publish sports content that fans actually care about, at scale for the World Cup.
Here's what he talks about:
- Opta data-infused imagery produced in seconds with powerful Opta Graphics platform
- Vertical, social-ready videos that span many content strands including match previews, player interviews and behind-the-scenes footage
- Betting-focused editorial that deeply analyse the groups, each team and connect Opta data to your betting markets and promotions
- AI-powered storytelling tools such as Opta Stream and Opta Stories to help you richly cover every game with no human intervention required
Stats Perform is selected as FIFA's official betting data and betting streaming distributor for seven premium competitions
BRAND NEW PRODUCTs and technology
Realtime Streaming technology for sportsbooks, broadcasters and rights holders
Product Director for Betting at Stats Perform, Martin, introduces our latest live streaming technology upgrade: Realtime Streaming. Now we can deliver live video with sub-second glass-to-glass latency - to bring sports audiences closer to the action.
Realtime Streaming is coming soon to Bet LiveStreams for our sportsook customers and is already making significant impact for fan-first sports broadcasters.
NEW PAYMENTS TECHNOLOGY
SP Payout Card
Our SVP of Product, Andrew provides a compelling overview of our new SP Payout Card technology - available for the US sports betting and iGaming market.
He reveals how it cuts processing fees for operators, achieves instant payouts for users, and significantly improves the player experience with built-in features to improve user retention in the form of our loyalty program.
Want to reduce your payout processing fees?
Driving joint-success for our customers through our Customer Success department
Customer Success Manager, Mathew explains how his team operate as the connection between Stats Perform and our customers - feeding and managing customer and market feedback into everything that we build and provide the industry.
This expanding team at Stats Perform play a major role in cultivating deep, broad relationships with customers built on mutual trust.
Elevate your tournament coverage
Whether you’re a sports broadcaster, scores app, sponsor, journalist, sportsbook, fantasy game or a creator, our Opta Content Agency, OptaAI products and Opta data feeds can provide everything you need to grow your users, revenues and profile!
Explore the product tiles for more details.
Opta Data Feeds, APIs and Widgets
Reliable, detailed sports scores, statistics and metrics, delivered at speed and integrated quickly so your service attracts more users and keeps them for longer.
OptaAI Studio
Our self-service content creation tools that help sports storytellers, marketers and producers win audiences and sponsors with authentic, captivating data-rich insights, graphics and more.
Data-led features
Insight-packed content for your articles, studio analysis, quizzes, player interviews and social media that lifts coverage from ‘meh’ to mesmerizing, at half-time, full-time, and even in the off-season.
Brand Campaign Support
Attracting sports fan attention requires authenticity, expertise, and unique ideas, especially if you’re a sponsor. We can help you tell truly unique stories that fans adore!
Captivating tournament coverage
Fresh, SEO- optimised game and player news, previews, recaps and analysis in multiple languages to enrich sportsbetting, fantasy gameplay, digital coverage, match centres, sports scores apps and much more.
Video content for FAST and more
Our video library has thousands of hours of press conferences, player and coach interviews, rights-cleared highlights*, features, tournament previews, player previews, betting previews and much more. Stats Perform’s expert video news team can even power a 24/7/365 FAST sports video news channel!
Betting Products & Services
Expert, accessible content tailored for betting to help global sportsbooks make sports betting more entertaining, and help bettors make more informed decisions, attracting and retaining users.
And much more
Looking for something different to help your tournament coverage stand out and win? We’d love to discuss with you so please get in touch and hopefully we will have an idea, product or service to help you succeed!
