More than just numbers: How sports data and AI turn sponsorships into fan growth engines

Artificial intelligence (AI) promises to transform virtually every element of professional sport, transforming how its played, organised and consumed, unlocking new possibilities both on and off the field of play.

This of course extends to how sport is commercialised. According to Andrew Skweres, senior vice president of Stats Perform, AI-powered sports data activations represent a new frontier of commercial inventory for leagues, teams, and media that offer unprecedented value to sponsors, rights holders, and fans alike.