Opta innovations, World Cup 2026, and the tactic that doubled bettor engagement in Romania

The vibe we're getting from clients is it is probably the most powerful API they could integrate between now and the World Cup. I think it's because it's tailor-made to grow player stats betting and bet builders, and everyone is locked-in on making those products even more popular and more entertaining.

It's also because operators are in fierce attention wars, and want to give their bettors a richer, stickier experience, so they don't have to research or track bets elsewhere.