Stats Perform Joins Google, LFP, and Other Sports Tech and Entertainment Giants in the XR Sports Alliance

LONDON - 23 June 2025 - Sports AI and data leader Stats Perform has reinforced its commitment to the future of fan engagement by joining the XR Sports Alliance (XRSA), an innovation-led global alliance dedicated to accelerating immersive sports experiences for fans and professionals.

XRSA brings together market leaders from across sports, technology, and extended reality. Joining alongside Stats Perform are Google, Lenovo, the French LFP Soccer League, Premier Lacrosse League, FISE, Red Bull and T-Mobile.

Founded by Accedo, Qualcomm Technologies, Inc. and HBS, the Alliance's mission is to accelerate the commercialization of XR sports services through collaborative, end-to-end experimentation and scalable pilot programs.

"As a pioneer in sports AI and data, Stats Perform is already redefining how content is created, distributed, and experienced," said Mike Perez, Chief Operating Officer at Stats Perform. "Our showcase at NAB 2025 - with AWS and Accedo - demonstrated the enormous appetite for truly immersive fan experiences on devices like XREAL One Pro, Meta Quest 3, and Apple Vision Pro. By bringing our Opta data, AI expertise and fan-first mindset to the XRSA, we'll help the industry unlock new ways to grow audiences, expand revenue streams, and bring fans closer to the game."

Learn more about how Stats Perform's unique combination of market-leading AI capabilities and vast Opta database is transforming the fan experience by visiting https://www.statsperform.com/artificial-intelligence-in-sport/.