30 Days of magic in the detail at Euro 2024 and Copa América, powered by Opta data and Opta AI

What experience did this create?
BYD created a video activation ahead of the Euros starring Giovanni van Bronckhorst, using Opta Predictions to forecast the winners of the 2024 Euros and added a nostalgic touch by discussing van Bronckhorst’s iconic 2010 FIFA World Cup goal against Uruguay using Expected Goals (xG). This highlighted BYD’s capabilities in their own field and set the stage for how advanced metrics will add context and drive conversations at the upcoming Euros.

What experience did this create?
L’Équipe used Opta’s historical data and visualisations to bring each of Michel Platini’s goals from the EURO 1984 campaign to life with beautiful visualisations of shot maps, expected goals data, match stats, and zones of attacking influence. They galvanised French fans ahead of the Euros with a stunning four-page magazine spread – a throwback to the story of a former legend.

What experience did this create?
BBC used visualised Opta event data to help their in-studio team (Gary Lineker, Rio Ferdinand, Cesc Fabregas and Micah Richards) to analyse and dissect the average position differences between the 1st half England performance versus the 2nd. Using data in this way helped the BBC to clearly show one of the game’s key narratives.

What experience did this create?
Betano  offered innovative Opta Points markets and educate their betting customers across key betting opportunities at the both tournaments with our bespoke editorial service, in 16 languages. Over 1500 articles and videos power the blog section of the Betano sportsbook and cover topics aimed at helping bettors understand the teams, players, specific matches and much more.

What experience did this create?
uhlsport – a leading manufacturer of goalkeeping equipment–  leveraged Opta insights and facts to highlight the  performances of goalkeepers using their equipment at the Euros to serve as a powerful endorsements for their products. They used metrics like Expected Goals on Target, pass accuracy, saves and defence ratio to create graphics that celebrate goalkeepers’ performances. Opta data helps the brand uniquely promote their products and raise the profile of some exceptional on-field performances.

What experience did this create?
In an interview with the BBC, Scotland striker Che Adams revealed that his teammates playfully called him ‘McAdams,’ acknowledging Opta’s matchday fact that Scotland’s last six Euro goal scorers all had surnames starting with ‘Mc’. The BBC used this quirky fact in their interview with Adams, highlighting how Opta’s unique statistics can add a playful dimension to player conversations, creating light-hearted moments and sparking lively dressing room banter!

What experience did this create?
Novibet created minute-long “head-to-head” preview videos for each game using Opta Points. They highlighted key players with the highest season totals for Opta Points from both teams to help bettors make informed decisions on new Opta Points-powered markets.

What experience did this create?
Sky Sports used Opta’s out-of-possession data to offer contextual insights to viewers regarding England’s off-ball performances at the Euros. Leveraging advanced metrics such as PPDA, Sky effectively conveyed tactical nuances, compared current performances with historical data and opponent metrics, and visually depicted trends through graphics.

What experience did this create?
Our written editorial team have been curating data-led game previews, match reports, milestone features and hundreds of articles to enable some of the world’s biggest news sites to keep readers up to date and informed throughout the month-long event. Our content has featured on platforms like beIN Sports, Outlook, Fotmob, Sportmax, Stadium Astro and many more outlets.

What experience did this create?
The Uruguay national team’s official X account showcases the MVP after each Copa América game, using data selected by Opta’s LATAM editorial team and graphics developed by the LATAM Data Analyst team. This engaging and credible content educates fans, fosters post-match discussions on social platforms, strengthening the connection between fans and players for a more immersive and rewarding tournament experience.

What experience did this create?
90min Spain use OptaAI Predictions to create match preview articles, providing key context that supports their analysis for each game. This approach offers fans a comprehensive understanding of what to expect ahead of every match. Opta’s Predictions give 90min’s editorial coverage good story hooks in advance of every game, distinguishing them from competitors by offering nuanced predictions and detailed insights that capture viewers’ attention effectively.

What experience did this create?
iQIYI, one of the largest sports streaming sites in China, used Opta Facts and Opta’s AI-powered tournament simulations to preview the quarter-finals of the Euros during their popular ‘4231 Club’ show—the most-watched Euros program in China. Opta’s bite-sized insights, xG maps, shot maps, and predictions provided crucial context and presented interesting information to their audience in a visual, easily understandable, and engaging manner.

What experience did this create?
Opta Facts helped razor brand Derby to effortlessly produce engaging, timely content focused on Euro 2024, aligning their brand authentically with the tournament. With 51 matches played, Derby had 51 opportunities to share captivating stories and insights about the participating players, managers, teams and games. Use of informative sports content like this helped Derby to build rich association with football fans, despite not being an official tournament sponsor. Digital publisher Socrates amplified the content for Derby to help them reach wider audiences.

What experience did this create?
OptaAI Studio and our Data Insights team helped Betfair smash their audience engagement targets for Euro 2024 by helping them effortlessly create compelling, data-driven content for bettors. Leveraging rich, unique insights from Opta Search, Opta Live, our Data Insights team, and creating engaging, data-rich visuals with Opta Graphics, Betfair generated more than half a million impressions and engagements on Betfair’s social pages. Our tools helped Betfair to stand-out during the tournament and help their customers to make confident betting decisions and stay updated before, during and after matches.