In sport, truth starts with Opta.
The world’s most trusted sports data powers the insights, stories, and experiences that bring fans closer to the game.
% English Players
The percentage of English players has dropped by half over the last 30 years and 63% of managers were English in 1996-97 compared to 11% in 2024-25. Imports.
Shooting Accuracy
As technical quality has increased, most metrics have improved and players are now more likely to hit the target than they were 30 years ago. Accurate.
Conversion Rate
A 1% difference may not sound a lot but it means roughly that Premier League teams average eight shots per goal instead of nine these days. Clinical.
Away Wins
Home advantage is still a key but the strength of the big teams has meant a draw is seen as two points dropped rather than a point gained. Gain.
0-0 Draws
The last two full seasons have seen the highest goals per game rates in Premier League history, so 0-0 draws have become less common. Stalemate.
% Goals from Set Pieces
Around one third of goals are scored from set plays, so teams have hired set piece coaches to gain competitive advantage. Margins.
% Goals Outside Box
The introduction of Expected Goals has seen long range shots decline in recent seasons by about two thirds, but teams are still scoring at the same rate. Patience.
% Overseas Players
The Premier League has become ever more cosmopolitan with 62 different nationalities represented in 2025-26 compared to 41 in 1996-97. Diversity.
% Headed Goals
Goals from headers had dipped to just 13% of total strikes as recently as five seasons ago, but they have made a comeback in 2025-26. Retro.
Points Needed to Win Title
Manchester United won the title with 75 points, the fewest of any champion in Premier League history, while no team in the 21st Century has won it with fewer than 80. Summit.
% Goals from Corners
Goals from corners have become a far more regular occurrence in recent seasons. Routines.
Penalty Conversion
Opta data on penalty takers is used by players and goalkeepers to predict what their opponent will do and has seen success rates increase. Informed.
Drawn Matches
Teams know that winning one and losing one game gets more points than two draws so there has been more risk and a reduction in draws. Ambition.
Pass Completion
Modern teams have a far more measured and controlled style of play which means keeping possession is the priority. Precision.
% Clean Sheets
The number of goals scored has increased in the last few seasons and as a result it has been harder to keep clean sheets. Bombardment.
Opta:
30 Years of Data Innovation in Football
Sports content is everywhere. Trusted data isn’t.
In a world of infinite highlights and instant reactions, fans expect truth in real time, built around them.
Opta defines the truth behind every moment.
We power those who bring fans closer the game
Media and Creators
Drive engagement and grow audiences by sharing the real-time insights that fans trust
Explore solutionsBroadcasters and Streamers
Make your live coverage richer and faster whilst simultaeously increasing output. Surface the best stories with our complete editorial ecosystem.
Explore solutionsSportsbooks
Delivering the best-in-class live streams and betting data across multiple sports to keep bettors on-site and grow in-play handle.
Explore solutionsTeams, Leagues and Federations
Data that delivers remarkable fan experiences, elevates in-game performance and increases commercial value.
Explore solutionsBrands
Drive authentic connections. Use our proprietary data to build unique activations fans love and brands can measure.
Explore solutions
For me, Opta is the gold standard. I genuinely trust it the most. I use Opta’s data. It's the official thing, but without it I genuinely couldn't do my job. And with that, the presenters, the producers, the pundits and commentators couldn't do their job without it and the support that we give them through Opta data.
Jonny Blain, Premier League Productions
With the insights and data from Opta, we were always up to date on the milestones and records that Bayer 04 Leverkusen set both nationally and internationally and were able to use them on our platforms and social media.
Heiko Schulz, Head of Digital Development, Bayer 04 Leverkusen
Opta are synonymous with data in football. When we explained what we wanted to do (xJinx campaign), Opta got it straight away and immediately started helping us build how to bring it to life.
James Donovan, Senior Director - Head of Integrated Marketing
We could not have built TryZone IQ without Opta. Your APIs and real-time data feeds were the backbone of the entire platform.
Graham Taylor, Senior Director - Head of Applied Innovation.
Opta means reliable, credible and accurate data.
Alan Zaruba, Flashscore
It’s the standard. Everybody knows Opta when it comes to sport and data.
Kate Jones, OneTwo TechnologyWhen sport needs the right answer, it needs the right data.
Opta: The Trust Brand
Opta is globally recognised, independently verified and trusted by fans, professionals, broadcasters, sportsbooks, teams and leagues. It gives sport a common language and a trusted source of truth.
Massive Data Engine
Our sports intelligence engine is built on 7.3+ petabytes of proprietary sports data across thousands of competitions and 20+ sports, giving customers the historical depth and live context others cannot easily recreate.
AI Built for Sport
Advanced AI trained on proprietary sports data, not generic internet data. With 140+ AI models and 8 domain-specific foundation models, Stats Perform turns trusted sports data into predictions, simulations, analysis, storytelling and personalised fan experiences at scale.
Proprietary Advantage
Technology others cannot easily replicate. Protected by 693+ patent assets, proprietary methods, expert collection, computer vision and automation, Stats Perform delivers sports intelligence with the speed, accuracy and scale modern sport demands.
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