ICE Barcelona 2025: Why You Should Visit Our Booth 5H20
Making Streaming Even More Bettable, Powerful New Betting Markets, and Unrivalled Tools to Engage Bettors
- Get hands-on with our entire product suite
- Discuss your objectives and plans with our experienced commercial, product, marketing teams
Dive directly into the product suite that best meets your needs and aligns with your use case:
Bet livestreams Bet trading data Bet engagement
Bet LiveStreams: More Bettable, More Interactive, More Engaging
In 2025, Bet LiveStreams becomes a must-have for sportsbooks all around the world.
- 40,000+ Matches a Year: The largest volume we've ever streamed, spanning 14 sports.
- Exclusive New Rights: Featuring never-before-available content. Visit our stand to discover major properties we've secured with global bettor appeal.
- Three Brand-New Features: that mean interactive, personalised and more entertaining sports betting:
- Opta Interactive Overlays™: Let bettors view live odds, add bets directly to their betslip from within the stream, and access in-play team and player Opta stats to aid research and track their bets - in real time.
- Multi-Match Highlights: Now your users can watch exciting highlights from multiple games and competitions effortlessly.
- Live Match Gallery: That makes it seamless for bettors to discover, watch, and bet on more matches, competitions and sports
BET TRADING DATA
Opta for Betting: new markets and competitions for 2025
For the third year running we were recognised as the Best Sports Data product at the SBC Awards. 2024 was another year of exciting growth with new competitions, new data points and new bettor tools to aid research both pre-match and in-play.
- See the competitions we're exploring and put forward leagues and tournaments that matter to your customers
- See the latest betting markets and product offerings from our accredited Opta pricing partners, including brand-new microbetting options.
BET TRADING DATA
Opta Points™: Sparking betting market innovation
In 2024, Opta Points™ became a real game-changer under the Opta for betting umbrella. It sparked a whole range of new and exciting team and player betting markets. Operators like Novibet, Spreadex, and Kaizen used it during Euros 2024 and Copa América 2024 to create innovative player props markets, giving bettors fresh and engaging ways to get involved - see how they did it in the video on the right.
And we're not stopping there. With the Club World Cup and FIFA World Cup just around the corner, our pricing partner Gameplai has worked on some exciting new markets and optimisations to make betting market creation with Opta Points™ even better which we're excited to share with you.
BET TRADING DATA
RunningBall Ultrafast Data: highest-quality it's ever been in 2025
The ultrafast trading data of choice for every tier-1 sportsbook worldwide - gets even better. At booth 5H20, hear about how:
- Highest-ever data accuracy in 2025, thanks to our real-time AI assistant, Janus.
- Exclusive in-venue coverage of new competitions with global appeal.
- We've been awarded the IBIA Data Accreditation kitemark for the fifth consecutive year underscoring the quality, reliability and trust your trading teams can have on our data.
Bet Engagement
Want your sportsbook to dominate bettor attention? We've got something new to help with that...
Time-poor marketing, brand, sponsorship and content teams can benefit hugely from our powerful sports data and software tools, spending more time telling engaging stories across any sport or match they cover and less time researching and creating them.
First up is a brand-new bespoke service that spans our in-house team of designers, researchers, presenters, interviewers and creators. We're unveiling this exclusively at ICE - so you'll need to come to booth 5H20 to find out more.
BET ENGAGEMENT
OptaAI Studio: the ultimate toolkit for all your content creation needs
Our cutting-edge AI-powered toolset empowers your content and marketing teams to create dynamic, engaging content tailored for tens of thousands of sports events in 2025. Betfair's small yet ambitious marketing and content teams used the tools inside OptaAI Studio - Opta Search, Opta Live and Opta Graphics - to realise their goals in 2024. See how they did it in the video on the right.
Visit our booth to: See how the Charlotte Hornets use our visual content engine Opta Graphics to automate the display of live odds inside the Spectrum Centre.
BET ENGAGEMENT
Opta Stories: Opta-powered swipeable reels-type experience for your sportsbook + social pages
Effortlessly add the widely popular stories format into your sportsbook and social pages to promote matches, drive betting activity and provide high-impact bettor-care.
At booth 5H20 - get hands-on with Opta Stories and see how you can:
- Publish real-time, custom-branded visual stories before, during and after games, with your odds + links to your event pages at your customers' fingertips.
- Add tailored CTAs to guide new customers and existing customers to your event pages, offers, or wherever you want them to go.
- Available for Soccer, Basketball, American Football, and Cricket.
BET ENGAGEMENT
Opta Stream: an automated, brandable, sticky match centre experience
Now available for Soccer, Basketball and American Football, you can use Opta Stream to keep bettors on your event pages and help them make confident betting decisions.
- Vodafone used Opta Stream during Euro 2024 to climb to #1 on Google search rankings and deliver a vibrant, exciting way to follow matches.
- The A-League in partnership with McDonalds revamped their live match centre with Opta Stream.
