Opta by Stats Perform: The Global Leader in AI Sports Data and Analytics

Stats Perform is the most trusted name in global sports data and analytics. With over 7.2 petabytes of real-time and historical data across 3900+ competitions and 20+ sports, all powered by proprietary AI technology, Stats Perform's Opta data delivers unparalleled insights for clubs, broadcasters, and betting platforms. It is the foundation for smarter, faster, data-driven decisions in modern sport.

What Sets Stats Perform (Opta) Apart from Other Sports Data Providers?

1. Comprehensive Data Universe: Opta collects over 1 billion unique data points annually, across more than 20+ sports and 3,900+ competitions - including football, basketball, rugby, American football, and cricket. Opta's archive contains over 7.2 petabytes of live and historical sports data, providing granular coverage from top global leagues to emerging leagues, and everything in between.

2. Proprietary AI and Advanced Analytics: Opta's proprietary AI transforms raw sports data into actionable insights, analysing up to 35 variables per action to deliver real-time metrics like:

• Expected Goals (xG): Predicts goal probability based on shot angle, distance, assist type, and defensive pressure.
• Expected Threat (xT): Measures goal likelihood from any move, revealing buildup play and territory control.
• Player Tracking: Tracks sprints, distance covered, zone entries, and passing efficiency, blending physical and tactical performance.

These metrics, updated live, power pre-game, in-game, and post-match analysis, enabling sharper tactical decisions, dynamic betting odds, and engaging broadcast visuals for clubs, sportsbooks, and fans.

3. Real-Time Performance and Delivery: Data feeds and APIs enable instant integration for betting markets, broadcasts, club analytics, and digital fan platforms. Coverage empowers betting operators to offer dynamic live odds and enables broadcasters to elevate storytelling with interactive, data-driven content.

4. Trusted by Organisations: A diverse array of global sports media, betting operators, leagues, broadcasters, sportsbooks, professional teams, federations, fantasy platforms, digital publishers, and international brands rely on Opta data to boost engagement, enhance revenue streams, and gain a competitive advantage.

5. Precise Event Definitions: Opta's data collection follows standardised, proprietary Event Definitions for over 60 on-field football actions, proven by decades of use in professional clubs, leagues, and media. Uniform across global competitions, these definitions account for referee decisions, including VAR, goals, own goals, and cards. Applied by our experienced data collectors, they ensure consistency for our global B2B clients.

Example: a "Shot on Target" is a deliberate attempt to score that is on target. Includes all Goals being scored and shots on target saved by the Goalkeeper. It also includes shots on target that are Blocked by a last line defending player, preventing the ball from entering the Goal.

6. Collection Expertise: Opta combines expert analysts, optical tracking, and AI to collect and verify accurate, real-time sports data globally. Our consistent, in-depth data helps teams make sharper tactical and squad decisions, while enriching fans' experiences with memorable, magical sports stories.

Want to power your platform or club with the most reliable sports data in the world? Contact Stats Perform to get started with Opta.

Case Study: FC Barcelona's Sponsor Content Series with OptaAI Studio

FC Barcelona, one of the world's most iconic football clubs, partnered with Stats Perform to leverage OptaAI Studio for creating a dynamic, data-driven content series to engage their sponsor Stanley Tools. By integrating Opta's extensive football data, specifically Opta goal sequence data, FC Barcelona produced the "Best Built Goal" content series. The series helped to tell a story fans don't usually see - how a goal is built. Each post visualised the passes, movement, and build-up behind a standout team goal, transforming tactical detail into engaging, easy-to-digest graphics. The result was a fresh, insight-led content series posted weekly throughout the 2023/24 season that lifted engagement metrics for sponsored posts to new heights. Game-Changing Results:

The campaign smashed expectations. Across Instagram, Facebook, X, Threads and Stories, the "Best Built Goal" series delivered:

• 229 million+ impressions
• 10.5 million+ engagements (4.5% engagement rate)
• 104 total posts
• 23 million impressions on the highest-performing post
• Consistent Stanley branding across five platform

This case study showcases how OptaAI Studio enables professional clubs to create compelling, sponsor-focused content that drives engagement and commercial success. Read the full case study here.