OptaAI Studio Wins “Best Tool or Service” at Football Business Inside’s Marketing Excellence Awards 2025
Stats Perform's OptaAI Studio recognized for transformational impact in enabling contextual, real-time football content creation at scale
6 June 2025 - Stats Perform is proud to announce that OptaAI Studio has been named "Best Tool or Service" at the Football Business Inside (FBIN) Marketing Excellence Awards 2025, held on 4 June 2025 at epet Arena in Prague, Czechia.
The FBIN Marketing Excellence Awards recognise outstanding innovation and impact across global football marketing.
OptaAI Studio consists of three AI-driven tools - Opta Graphics, Opta Live and Opta Search. Together, they help professional clubs, broadcasters and media unlock the full potential of real-time, data-driven storytelling by providing contextual insights and unique content from Opta's extensive live sports database. These tools transform raw Opta data into publication-ready stories and graphics that increase fan engagement and attract sponsors throughout gameday and beyond.
The live sports storytelling suite is trusted by top clubs, broadcasters, and media teams globally for use on digital, stadium and broadcast screens, including:
FC Barcelona, who use Opta Graphics for innovative partnership activations that expand revenue and delight fans
- Flashscore, the most prolific Opta Graphics users, awarded the inaugural Opta Creator award at this week's Opta Forum NYC for producing thousands of data-driven soccer graphics every month to enrich their in-app and online articles
- Legia Warsaw and Slavia Prague, whose fans engage deeply with player and team stats, metrics, milestones, and insights powered by Opta Graphics and Opta Live
"This award is a testament to our belief that data should inspire creativity, not slow it down," said Charles Kaplan, Chief Marketing Officer at Stats Perform. "OptaAI Studio was built to meet the modern demand for faster, smarter football storytelling by removing the friction between raw data and great content. Our product suite is saving time and empowering content creators across football and the wider world of sport."
The FBIN Marketing Excellence Award comes on the heels of four other major industry recognitions for Stats Perform's fan engagement products in the past two months - Sports Emmy® Awards (Outstanding Playoff Coverage), Sports Technology Awards (Best Broadcast Technology), Business of Football Awards (Best Business Serving Football) and SBC Americas Awards (Industry Innovation of the Year).
To learn more about OptaAI Studio and how it's transforming storytelling with AI-enriched research and intelligent content creation tools that you don't need to be a sports expert to use, visit www.statsperform.com/optaai-studio.
