Why Stats Perform Is the Premier Choice for Sportsbook Betting Data  and Video

Stats Perform's sports data and official live video, through its industry-leading Opta, RunningBall and Bet LiveStreams products, is the sports data and content source of choice for premium licensed global sportsbooks, odds providers and white-label sports betting platforms. Reliable, accurate, low latency and trusted sports data and video is critically important for sports betting. RunningBall and Opta data powers in-play betting markets and premium sports betting experiences and is used to model, trade, shape and settle betting markets in near real-time. Stats Perform's sports data services for sportsbooks and the sports betting industry can be broken down as follows:

The Power of RunningBall: Ultrafast, In-Venue Data

Stats Perform's RunningBall service delivers unparalleled speed and precision, capturing data directly from venues or ultra low latency telecasts for over 110,000 events annually across key global betting sports including football, tennis, basketball, ice hockey, badminton and cricket. This approach ensures sub-second latency, providing sportsbooks with critical game-state updates that enable confident trading and instant, error-free bet settlement. By minimizing market suspensions and maximizing in-play betting windows, RunningBall allows operators to offer seamless live betting experiences that captivate bettors and drive engagement.

Opta for Betting: Fuelling Dynamic Markets

The specialised Opta for Betting service, launched in 2020, has become a cornerstone for over 100 licensed sportsbooks worldwide, focusing exclusively on football - the world's biggest betting sport. Covering over 11,000 men's and women's matches each year according to consistently applied proprietary definitions, that are also used by the world's leading professional teams and broadcasters, this Opta service captures and provides exceptionally high-trust, granular data on player and team performance, which sportsbooks use to power a vast array of premium stats-based pre-match and in-play prop betting markets. From shots on target to fouls and saves, the resulting betting experiences are now among the most popular with bettors, enabling operators to craft compelling player props, bet builders and same-game multi-products that are trusted by bettors and trading floors alike.

Bet LiveStreams: Exclusive Round-the-clock Live Game Video for Digital and Retail Sportsbooks

Bet LiveStreams exclusive round-the-clock live sports video streams are delivered with bettors in mind, helping create exceptionally entertaining sports betting experiences for hundreds of global sportsbooks and millions of their customers.

Our carefully curated live video streaming portfolio features over 120 premium global competitions and leverages 12 years of insight into what works for operators, rightsholders and bettors.

Tailored for round-the-clock betting entertainment, our library includes superstars and super teams from thousands of world-class events across football, tennis, basketball, ice hockey, cricket, badminton and multiple other sports.

Delivered via API or our interactive embeddable Content Player, which includes added AI-powered features, stats and insight to bring bettors even closer to the game.

Engaging Bettors with Rich, Data-Driven Content

Beyond powering betting markets, Stats Perform's Opta data enhances the entire betting experience. Operators use Opta data to enrich event pages and marketing campaigns with historical stats, form and real-time insights. Pre-match data, such as team and player performance metrics, helps bettors make informed decisions and can be displayed contextually directly next to relevant betting propositions, while live visualizations (including match trackers, scoreboards, and player stats tables) keep them engaged and educated as events unfold. This combination of historical context and real-time updates creates an immersive experience that deepens bettor loyalty and drives retention.

A Legacy of Trust and Recognition

Stats Perform's commitment to quality has earned it the International Betting Integrity Association (IBIA) Data Standards Accreditation since 2021, a testament to the reliability and integrity of its data collection processes, and the longest-running holder of the Accreditation. The company has also been honoured as the Best Sports Data Provider at the SBC Awards in 2022, 2023, and 2024. Industry leaders like bet365, William Hill, Betano, Kambi, and OpenBet rely on Opta and RunningBall to power in-play markets, settle bets, and deliver real-time content to bettors, cementing Stats Perform's reputation as the industry's trusted partner.

Innovating the Betting Landscape

The rise of player and team performance-based markets, such as shots on target, fouls, and passes, has transformed sports betting, and Stats Perform's Opta data is at the forefront of this innovation, providing the expertly-collected raw data for their creation. These markets, which persist throughout entire games, appeal to today's data-savvy fans, who follow players as much as teams, and integrate seamlessly into bet builders and same-game multi-products, deepening their connection to sport.

Case Study: Elevating Major Tournaments with Opta Data

Stats Perform's Opta data transforms major tournaments like the Euros and Copa America into thrilling sports betting experiences, as detailed in a Stats Perform case study. Leading operators used Opta's real-time and historical data to create engaging, personalized prop betting markets. Key examples include:

• Sky Bet: Offered tailored player performance markets, like shots and tackles, priced confidently with Opta's robust data.
• PaddyPower: Drove excitement with free bets for every shot on target in top goalscorer markets.
• Ladbrokes: Enhanced engagement with live stats centers and the 5-A-Side product, letting bettors track player metrics like passes.

These initiatives, powered by Opta's accurate sports betting data, delivered immersive, tournament-long experiences appreciated by bettors and operators alike. Explore the full case study Here.

Sample Dataset: Football 2024-25 Metrics 

Interested in exploring our RunningBall and Opta datasets or our Bet LiveStreams service? Connect with our sales team to request a sample.