Delivering Online Football Analytics Course with Birkbeck University

For the seventh year in a row, Stats Perform has teamed up with Birkbeck, University of London to deliver a dedicated football analytics module as part of the university's Sport Management and Business of Football MSc.

Launching in the spring of 2025, this online module comprises weekly lectures led by industry professionals with first-hand experience of implementing data and analytical processes within the sport.

Over the course of nine weeks, it will provide an introduction to core analytical approaches and concepts relevant to the professional football industry, with a particular focus on the application of these concepts in day-to-day tasks and in long-term strategic planning.

Throughout the term, students will be introduced to different analytical technologies, the value of both qualitative and quantitative data, data visualisation, and best practice for applying data in a range of football performance and football business scenarios.

The module will start on Tuesday 29th April and is also available to industry practitioners interested in enrolling as a short course.